Leveraging AI technologies to address Thailand’s debt crisis, ABACUS digital creates opportunities of financial access for all Thais through its online lending platform, MoneyThunder. Powered by Thai-developed AI, MoneyThunder has emerged as a market leader, disbursing over 24 billion baht in loans to date. The platform unlocks access to formal credit for diverse groups, fostering financial innovations to improve quality of life sustainably and generate long-term positive social impact. Abacus digital also aims to scale its business regionally, driven by Thai-engineered AI solutions.
Dr. Sutapa Amornwiwat, Founding and CEO of ABACUS digital, emphasized the company’s vision of using financial technologies to promote equal access to credit across all Thai communities, addressing the reliance on informal loans. With 42% of Thai households—representing over 21.3 million vulnerable workers, freelancers, and small entrepreneurs—currently struggling with informal debt totaling 80 billion baht, Abacus digital has developed the MoneyThunder platform to ensure fair access to funding. This initiative aims to foster economic stability and resilience through efficient technologies, elevating the quality of life and driving sustainable economic growth.
AI-Powered Solutions for Sustainable Debt Management
ABACUS digital views AI as a key enabler of sustainable debt solutions, offering transparent, secure, and rapid access to formal credit. AI-powered risk analysis utilizes alternative data to provide underbanked individuals with their first opportunity to access credit. This innovative technologies mitigates fraud risks, reduces loan servicing costs, and drives continual economic empowerment for users.
Transforming Online Lending with MoneyThunder
The MoneyThunder application has surpassed 20 million downloads, distinguishing itself with proprietary Thai-developed AI technologies. This innovation enables precise risk assessment, lowers costs, and ensures secure lending processes, allowing all users to conveniently access fair credit through a 24hr online application process. Borrowers can use alternative data, such as utility bills or online sales figures, to apply for loans. Approvals are fast, taking as little as two minutes, with fair interest rates.
MoneyThunder currently serves more than 4 million users, facilitating loans exceeding 24 billion baht. The platform enhances customer experiences with flexible repayment plans, allowing users to switch from revolving credit to term loans or temporarily reduce installment amounts. Features like the Repayment Score foster long-term credit discipline, while a 24hr chatbot assists with inquiries and financial literacy through tools like "Debt Awareness." These initiatives underline MoneyThunder's role in reducing financial inequality and driving systemic change.
Additionally, MoneyThunder elevates user experience with AI-driven personalized features, offering tailored repayment plans and product recommendations. The platform extends its reach to new financial products, leveraging precise risk assessments through alternative data and advanced AI models. Certified with ISO 27001 for information security management and fully compliant with the Personal Data Protection Act (PDPA), MoneyThunder ensures robust data protection, fostering sustainable customer trust.
"Over time, MoneyThunder has successfully expanded financial opportunities for Thais. Over one-third of users previously relied on informal loans, and more than 30% had been denied credit by banks. Remarkably, over 50% of users have seen improved incomes after receiving loans from MoneyThunder. Additionally, we promote financial inclusion, with 63% of our customers being women, compared to just 40% in the market. This highlights our pivotal role in empowering female entrepreneurs, unlocking economic potential, and ensuring equitable access to financing for all Thais," said Dr. Sutapa.
Expanding Opportunities with ABACUS techsuite
Abacus digital is dedicated to empowering Thai businesses to adapt effectively to technological transformation through the development of ABACUS techsuite. This platform leverages advanced data analytics to enhance financial decision-making, drawing on five years of expertise and technological innovation gained from developing MoneyThunder.
Dr. Saran Ahuja, Chief Data Scientist at ABACUS digital, stated that ABACUS techsuite was developed to meet the needs of businesses in the digital era, leveraging expertise in data analytics and financial innovation. Building on five years of experience with MoneyThunder, the company introduced ABACUS check, an AI-powered tool that delivers in-depth bank statement analysis within one minute, with robust fraud detection and advanced financial insights. This innovation reduces risk, enhances competitiveness, and caters to diverse industries, including financial institutions, leasing, and real estate, reaffirming ABACUS digital's role as a transformative leader in financial technologies.
Driving Growth and Regional Expansion
Dr. Sutapa stated, "ABACUS digital continues to achieve steady growth with sustainable profits, committed to creating a positive economic impact through secure and sustainable lending services. Our vision is to build a stable and sustainable financial future for Thai society, as reflected in the success of the MoneyThunder platform, where 50% of customers reported improved financial status after accessing transparent and secure loans through our platform."
In 2025, the company targets a 40% profit growth, focusing on two core strategies:
Product Development: Enhancing credit solutions to meet current customer needs while expanding the user base.
Value-Added Offerings: Introducing complementary products, such as insurance, in collaboration with partners.
Additionally, ABACUS digital plans to expand its AI-powered ABACUS techsuite regionally, empowering businesses across Southeast Asia to unlock their potential and thrive in the digital era.