"MoneyThunder," a pioneering digital lending app by ABACUS digital Company, has won the DEmark Award 2024 and was recognized as the ‘Best Design’ in the System Service & Digital Platform category. This prestigious award, given by the Department of International Trade Promotion, Ministry of Commerce, highlights MoneyThunder’s efforts to advance technologies and financial innovations to improve the lives of Thai people.
On August 1, 2024, Ms. Phornnapas Chalermtiarana, Chief Operating Officer of ABACUS digital, accepted the DEmark Award 2024 from Mr. Phusit Ratanakul Sereroengrit, Director General Department of International Trade Promotion (DITP), Ministry of Commerce. Ms. Phornnapas stated, “We are honored that MoneyThunder has received the DEmark Award 2024. This award reflects our commitment to improving products and services that address customer needs and ensure their best user experience. MoneyThunder strives to be a trusted digital lending platform, and we are dedicated to continually advancing our technologies and innovations to improve our services and meet our customers' needs”
MoneyThunder is designed to cater to the needs of modern Thai people with its unique features for easy and quick digital access. From applying for a loan, making a withdrawal, to repaying, everything can be done through the app, which is available 24/7.
The key to MoneyThunder's success is its technologies, built from a deep understanding of the Thai consumer market. It features an AI system that assesses risks and makes loan decisions with high precision using up to 2,000 indicators. This allows for efficient borrower screening, complemented by a customer service system featuring chatbots and service agents that provide the best user experience.
Besides creating products and services that meet customers’ needs, MoneyThunder offers features that support sustainable financial stability. This includes flexible loan plans, customizable repayment options, and financial literacy resources, all aimed at helping customers break free from informal debt and build financial credit. This way, they can access other financial products within the app, thereby sustainably improving their quality of life.
Today, MoneyThunder has provided loan opportunities to Thai people, with 1 in 3 users having previously relied on informal loans. Moreover, more than 50% of MoneyThunder users have seen an increase in their income after receiving loans. This success underscores our commitment to expanding financial access for Thai people.
The Design Excellence Award 2024 (DEmark) is a certification mark for Thai products demonstrating outstanding design, awarded by the Department of International Trade Promotion, Ministry of Commerce. This year's theme, "The Power of Sustainable Design," emphasizes environmental, sustainability, and social issues while promoting exceptional design. The award aims to support Thai products in gaining global recognition and to reinforce DEmark’s reputation as a premier design excellence award in Thailand. Winning this award reaffirms ABACUS digital's dedication to developing technologies and financial innovations, like MoneyThunder, aligning loan services with the digital consumer lifestyle and sustainably improving the lives of Thai people.